VERIZon
A Day in the Life of Verizon & Coke
Moxie has two of the biggest clients on the planet under one roof, so we decided to pitch the idea of them working together to capture more of the millennial market. My team was responsible for the pitch video that we called “Day in the Life,” which showed how seamlessly the two brands could work together.
Agency of Record Pitch
Verizon was in the difficult position of going from 33 agencies down to four. While each department was tasked with describing their individual strengths, my creative team was also responsible for producing the pitch video.
Ultimately, I provided the direction and oversaw the copy designed to showcase Moxie's overall value to Verizon. It worked. To this day, Moxie is still a Verizon AOR.