VERIZON

Digital. Social. Mobile. Video. 
The Switchers’ Remorse Campaign was designed to highlight the pain points experienced by Verizon customers who switched to Sprint or T-Mobile, this largely social undertaking featured Facebook ads, YouTube pre-roll videos, an Instagram meme generator, and specially branded Tweets written to help "spur the conversation."

Facebook Ads:

Sprint Branded Tweets:

YouTube Pre-Roll Video:
This script took a light-hearted, humorous approach to detail the "horrors" of switching to another network.

Instagram Meme Generator: 
Using the "T-Mobile had me like..." template, users can create, upload and share custom memes displaying their frustration with their new carrier.

T- Mobile Branded Tweets:
What's worse than first world problems? You guessed it: #TMoProblems.