UPS

Social. Digital.

I worked with the account team to help define the social strategy, and I
also led the creative team responsible for creating content for social channels.

B-to-B Banner Ads:
We sent out tweets and ran both print and banner ads that led to a microsite to drive awareness about new advances in UPS’ healthcare supply chain (i.e. new tracking systems that ensure the safe arrival of vital medications to global destinations quickly and efficiently). 

“How-To” Videos for Facebook and Twitter:
Apparently, UPS often receives requests for packing instructions — sometimes for odd items. As such, our team was charged with creating a number of short “how-to” videos, and we did them all in house.
(Each post is followed by the actual video.)

How to Pack Ornaments (Video)

How to Pack a Hockey Stick Facebook Post:

How to Pack a Hockey Stick (Video):

Holidays, Appreciation and Fun:
UPS definitely has a sense of fun and makes sure that almost no holiday or day of recognition (whatever it may be), goes by without a big, brown and gold shout-out.

National Bubblewrap Appreciation Day Facebook Post

National Bubblewrap Appreciation Day Twitter Post

Sustainability:
For a company that deals in tons of disposable bubble wrap and brown boxes, sustainability or "susty" as it’s known in-house, is very important to them and is covered frequently on their social channels.

"Susty" Facebook Post

“Susty” Vine Viideo