Talenti

Culinary Heroes - Purpose Video

Most people know Talenti as a brand that creates rich and delicious gelatos and sorbettos. But they’re also committed to celebrating diverse voices within the culinary community. My team was charged with making a video to highlight Talenti’s partnership with Black Food Folks and recognize culinary creators whose work positively impacts their community. 

We created the Talenti Culinary Heroes series featuring the founders of Black Food Folks and the inspirational story of Maya-Camille Broussard, Talenti’s Content Creator of the Year and first-ever recipient of a $50k grant from Talenti to support her business goals and community activism.

Social Posts and Media Coverage: (click to view)
Additionally, we leveraged :15 and :30 cuts from the long-form video as social posts to bolster interest in the initiative. The video's success, combined with the momentum from the posts below, led to a feature article on the Culinary Heroes series in Ebony magazine.