DELTA AIRLINES

CRM. Mobile. 
As the brand steward of myriad lanes of CRM communications, I wrote everything from Delta call center messages to their fancy DeltaOne airplane menus (rich people eat very well in the air) to a blistering amount of emails about “a la carte upgrades” for business travelers. And everything in between. Was it fancy? No. But it was Delta. Tons and tons of Delta. Tons.

UPDATED FLY DELTA APP EMAIL:
Delta has built one of the most technologically advanced apps on the market. They update it quite often and send out emails telling their customer base that they’ve done regularly.

DELTA ONE MEAL INVITES:
You know what’s nice about a plane ticket that can cost upwards of $10,000? The ability to select your own meal — or not — if you miss the deadline. But I can’t imagine that would happen, because you (or your assistant) have three whole days to make a selection. Plus, you receive an email and a text reminding you so, there’s that.

A LA CARTE UPGRADES (BUSINESS TRAVELERS):