LINCOLN

Digital. Social. CRM. Print. Video.
The 2018 Lincoln Navigator was introduced around the tenets of drive, ambition, and entrepreneurial spirit. As Creative Lead, I made sure all of our print, digital, campaign and experiential events embraced those themes. And, no, I never had the pleasure of meeting Matthew McConaughey. Sadness.

LINCOLN FULL PAGE SPREAD AND BANNER AD:
If for whatever reason, your client demands that you write a matching print and banner ad in this day and age, it should probably be dope. Check.

LINCOLN RAGTRADE LONG-FORM VIDEO:
I was tasked with creating a video to tell the story of how Lincoln challenged three designers to create dresses inspired by the all-new 2018 Navigator, as well as the reveal of the garments at the prestigious Ragtrade Fashion Show in Atlanta, GA.

LINCOLN RAGTRADE SOCIAL TEASERS:
In an effort to increase the project's visibility, we created two short teasers designed to drive Facebook and Instagram users to YouTube to view the long-form video in its entirety.